Product Marketing Opportunities
Web Marketer and Analytical Marketer
WEB DESIGNER
MARKETING ANALYST
Product Marketers: (2) Web Marketer and Analytical Marketer
We are looking for driven, creative, analytical marketers to help grow our business through online and email marketing.
Our Marketing professionals are involved in all aspects of our sixteen (16) divisions including: E-mail Marketing, Website planning and marketing, product launches, marketing strategy development, and campaign deployment, testing and analysis.
Position Responsibilities include:
- Launch and manage multiple campaigns to drive revenue across our many divisions
- Measure and analyze campaign and product performance and use to data to make recommendations and drive revenue
- Write direct response copy for emails and websites
- Conduct market research to uncover actionable intelligence
- Partner with a team of world-class Marketing, Sales and Editorial professionals
Product Marketer – Web Marketing Focus
Skills and Expertise:
- Copywriting
- Email Marketing
- Website and Conversion Rate Optimization
- A/B Testing
- Google Website Optimizer
- Email and Web Analytics
- Google Analytics
- Market and Competitive Research
- Lead Generation
- Content Marketing
- Search Engine Optimization
- Keyword Research
- Link Building
- On-page Optimization
- Pay-Per-Click
Product Marketer – Analytics Focus
Skills and Expertise:
- Email and Web Analytics
- Google Analytics
- Analyze Results and Pull Real Meaning From Them
- Advanced in Excel
- SQL experience
- Creative thinking
The Ideal Candidate:
- Bachelor’s degree
- At least 1 year web and direct marketing experience
- Strong analytical, creative and critical thinking skills
- High-capacity, self-starter who thrives in a meritocracy
- Has a competitive drive to get things done
- Desires to work on a variety of projects
- Ability to rapidly develop competent knowledge on diverse topics
- Experience in Word, Excel, email and the internet to perform daily job
- Ability to manage your time and prioritize your workload
- Excellent work ethic and desire to achieve
- Excellent written and verbal communication skills
- Polished interpersonal skills: willing and able to communicate with all levels within the company (CFO,
- IT Director, Division Leader, Editor, etc.) and with customers
Skills and Expertise:
- Creative Thinking
- Email Marketing
- Advanced in Excel
- Website and Conversion Rate Optimization
- Email and Web Analytics
- Analyze Results and Pull Real Meaning From Them
- SQL experience
- Copywriting
- Market and Competitive Research
- Content Marketing
- Lead Generation
- Search Engine Optimization
- Pay-Per-Click
Note: These are not required qualifications to be considered for the position. Rather, desired skills we are looking for via existing capability and/or a strong desire develop expertise in these areas through on-and-off-the-job training.
PBP is a high-performance, non-political, non-bureaucratic company with an emphasis on continuous learning and long-term thinking. PBP is a recognized industry leader in transforming its business from traditional print to internet / web-based revenue streams.
We love to empower our people to achieve excellence and provide excellent employee benefits, including a generous 401(k) match and annual profit sharing. PBP is located in Malvern, a suburb of Philadelphia.
Starting salary: base salary, depending on experience PLUS Bonus, Plus Full BENIFITS including a 401-k with a generous employer match and Profit Sharing.
To apply please email your resume to PM410@PBP.com
We are looking for bright, creative, analytical achievers to help drive our business. Our Marketing Professionals are involved in all aspects of our many businesses including: e-mail marketing, Website creation and marketing, new product launches, marketing strategy development, and campaign research, deployment, testing and analysis.
As a Marketing Analyst you will:
- Partner with a team of world-class Marketing, Sales and Editorial professionals
- Conduct online and offline research into our customers, competitors, channels and products
- Launch campaigns to drive revenue within our Media division
- Manage multiple Marketing projects
- Measure and analyze campaign/product performance and advertising support
- Create e-mail blasts, web analytics, loading pages, ads and updates onto our websites
- Interface with our Account Managers and our customers
Our Marketing Analyst possesses:
- Ability to rapidly develop competent knowledge on diverse topics
- Excellent networking and information gathering abilities
- Strong analytical and critical thinking skills
- Polished interpersonal skills: able to communicate with all levels within the company and with our customers
- Ability to manage your time and prioritize your workload
- Excellent work ethic and desire to achieve
The ideal candidate:
- Bachelor’s degree
- Self-starter who is thrives in a meritocracy and is energized by multi-tasking
- At least 1 year business experience, preferably in marketing
- Experience in Word, Excel, email and the Internet to perform daily job
- Excellent written and verbal communication skills
- Knowledge of landing pages, HTML and/or Dreamweaver is a plus
THE COMPANY
PBP places great importance on having a high performance, non-political, non-bureaucratic, continuous learning and collegial environment. As only a successful, debt free, private company can do, its values-driven culture stresses best practices, quality long-term win/win thinking for both employees and customers, resulting in creative growth.
If you have at least 1-2 years of experience in Marketing, send your resume and salary requirement to: PM110@PBP.com
We will consider new marketing grads with relevant internships and/or skills.
Please note: This is a full-time, in-house, position. No contractors, freelancers or work-from-home applicants will be considered.
We are seeking a skilled, experienced web designer with a great design eye. Our web team drives online revenue for multiple B2B divisions and our Designers partner with business unit leaders to enhance our web marketing and increase sales.
You’ll be expected to design/redesign websites, landing pages, e-mails, logos, advertisements, brochures, audio/video, and more.
Requirements:
Exceptional design skills, a demonstrated ability to turn verbalized goals into professional, revenue-generating work, and a demonstrated proficiency in HTML, CSS, Wordpress, Photoshop, Dreamweaver, Illustrator, etc. Also:
- Minimum of 2 years of directly-relevant business experience
- Experience working around existing web infrastructure
- Demonstrated ability to serve both as a strong role player and as a leader on a project
- Ability to translate marketing ideas into strong design on tight deadlines
- Strong project management skills (communication/accountability)
- Bachelors Degree in graphic design, marketing or related field
Send your resume, PORTFOLIO or samples of your work and salary requirements to WD509@PBP.com. Resumes without samples will not be considered.